Opinion: Xcel`s ‘pricing challenge` is challenging indeed
In the last weeks, many of us received robo-calls from Xcel promoting their “Pricing Challenge,” a by-product of the SmartGridCity. This two-phase program is an attempt by Xcel to determine the effects of higher pricing during times of peak electricity use. It will cost $1.5 to $2 million, and be paid for by Xcel customers. It is being promoted through an expensive mailer, whose beautiful design is unfortunately missing important pieces of information. This is not the first time that Xcel has studied time-of-use (TOU) rates, and such rates have been used by other utilities for decades. Unfortunately, it is not clear exactly what new information Xcel expects to gather. I was curious whether people who have photo-voltaic systems could participate in this Challenge, so I asked my friend Ken Regelson, a sustainable energy consultant. Regelson had already called Xcel. “After about 20 phone menus and talking to two people, I did talk to an informed phone rep. According to her, customer...